April 23, 2026
The Lighthouse, Chelsea Piers
New York, NY
Seriously, people are talking.
News, Events, Awards, and Press
serious about
reputations
Hey! Seriously, watch where we’re going!
Med Ad News 2026 Manny Awards
AUA2026
May 15-18, 2026
Walter E. Washington Convention Center
Washington, D.C.
Seriously, what a bunch of winners
April 2026
Signed, Sealed, Awarded: 12 Hermes Wins
Our recent Hermes Creative Awards, including 9 platinum and 3 gold, recognized standout work across our Seriously campaign, Atlas Athlete AI’s campaign, Radius’s TYMLOS HCP site, and Arcutis’s ZORYVE foam print ad. It was a win for the kind of ideas that don’t just land — they deliver.
Eleven Titan-ic Wins
We took home eleven 2026 Titan Health Awards across our Arcutis, Atlas Athlete AI, and SFC Seriously campaigns. Our nine gold and two silver awards spanned print, video, branding, and digital, showcasing our creative risk-taking and dedication to campaigns that truly connect.
March 2026
Seriously Impressive. Seriously Awarded.
We snagged 11 2026 NYX Awards — 8 gold and 3 silver — recognizing standout work across our “Seriously” campaign, Atlas Athlete AI, and Arcutis. From fully integrated campaigns to digital, video, and print, these wins show our commitment to seriously awesome work that performs across every channel.
Zero Safe Ideas. 11 MUSE Creative Awards.
The team brought home eleven MUSE Creative Awards. Seven gold for our Seriously campaign, website, videos, print ads, and posters; Atlas Athlete AI website; and Arcutis ZORYVE Foam print ad. Four silver for our Seriously brochures and reel, and the Atlas Athlete AI branding and campaign. Muses show up when creativity takes risks.
Seriously Big News!
SFC Group has been named a Med Ad News 2026 Manny Awards finalist in the Best Agency Branded Initiative for our Seriously campaign. This nomination reflects the creativity, collaboration, and strategic thinking that our team brings to the table each and every day. We’re seriously honored to be recognized and incredibly proud of the work […]
January 2026
The Proof Is in the Pixels
Our work just brought home some hardware. We earned a platinum AVA Digital Award for our Mammo Monster website and a gold for the Atlas Athlete AI website — because why settle for one win when you can grab two?
We Came, We Designed, We Conquered… London!
We scooped up seven wins at the London Design Awards! From the bold, cheeky brilliance of our Mammo Monster campaign (across web, print, and poster) to the sleek digital presence and identity of Vytala’s Seracal to the striking More Than PN ads for Fresenius Kabi, we brought home the gold. Awards look good on us, don’t they?
May 2025
Lürzer’s Archive Just Got a Little More Monstrous!
Our Mammo Monster campaign has been selected for Lürzer’s Archive Issue 229 online. We’re thrilled to see our work highlighted among the industry’s best!
Talk About Communication…
We just took home eight 2025 Communicator Awards! Gold for our Self-ProMOLEtion campaign, Fresenius Kabi’s More Than PN print ads, and Vytala’s corporate logo. We snagged silver for SFC Group’s HolyMol-E.com website and posters, plus Vytala’s Seracal campaign, MOA video, and product logo. Phew!
April 2025
Man o’ Manny!
Our Self-ProMOLEtion campaign just won a 2025 Manny Award for Best Agency Campaign. We’re beyond proud that this labor of love is getting mad love.
In the news: Who’s on first, What’s on second, I Don’t Know is on third.
We Said Seriously, and We Meant It.
We just launched our Seriously campaign, a no-filter look at the attitude and creative fire that's powered seven years of nonstop growth. This isn't a rebrand or a reset. It's us — louder, sharper, and done pretending that playing it safe ever worked.
Trendsetting? Our Crew Is On It.
SFC’s very own Drew was featured in June’s issue of Healthcare Marketer’s Exchange for leading the charge on digital trends — proving once again that innovation isn’t just a buzzword around here, it’s the baseline. From strategy to scroll-stopping creative, Drew’s got a pixel-perfect pulse on what’s next.
Big Hearts, Bold Ideas, and a Spotlight to Match
Susan and the SFC crew were honored in May’s issue of Healthcare Marketer’s Exchange with a humanitarian recognition feature, spotlighting the heart behind the hustle. At work, we turn compassion into creative, and at home, we’re making a difference in other people’s lives by giving back.
Susan Flinn Cobian Named MM+M 2025 Pinnacle Award Honoree
The Pinnacle Awards recognize the industry’s most influential leaders — those who have already shaped healthcare marketing in profound ways but are far from finished making an impact. Among 2025’s distinguished class of honorees is President and CEO of SFC Group, Susan Flinn Cobian.
SFC Group Launches Mammo Monster: A Cheeky Campaign to Demystify Mammograms
Female breast cancer is the most commonly diagnosed cancer, yet a significant number of women still skip their annual mammogram. The Mammo Monster Movement was created to change that behavior by making mammograms feel less scary and more routine. Because screening isn’t scary. Breast cancer is.
SFC Group names long-time AbelsonTaylor SVP, Laura (Bartmess) Goeglein, as new SVP, Strategic Development and Growth
Joining our ONE team, Laura Goeglein strengthens our business development efforts as we continue to grow and expand SFC Group’s reach.
We Said Seriously, and We Meant It.
We just launched our Seriously campaign, a no-filter look at the attitude and creative fire that's powered seven years of nonstop growth. This isn't a rebrand or a reset. It's us — louder, sharper, and done pretending that playing it safe ever worked.
Trendsetting? Our Crew Is On It.
SFC’s very own Drew was featured in June’s issue of Healthcare Marketer’s Exchange for leading the charge on digital trends — proving once again that innovation isn’t just a buzzword around here, it’s the baseline. From strategy to scroll-stopping creative, Drew’s got a pixel-perfect pulse on what’s next.
Big Hearts, Bold Ideas, and a Spotlight to Match
Susan and the SFC crew were honored in May’s issue of Healthcare Marketer’s Exchange with a humanitarian recognition feature, spotlighting the heart behind the hustle. At work, we turn compassion into creative, and at home, we’re making a difference in other people’s lives by giving back.
Susan Flinn Cobian Named MM+M 2025 Pinnacle Award Honoree
The Pinnacle Awards recognize the industry’s most influential leaders — those who have already shaped healthcare marketing in profound ways but are far from finished making an impact. Among 2025’s distinguished class of honorees is President and CEO of SFC Group, Susan Flinn Cobian.
SFC Group Launches Mammo Monster: A Cheeky Campaign to Demystify Mammograms
Female breast cancer is the most commonly diagnosed cancer, yet a significant number of women still skip their annual mammogram. The Mammo Monster Movement was created to change that behavior by making mammograms feel less scary and more routine. Because screening isn’t scary. Breast cancer is.
SFC Group names long-time AbelsonTaylor SVP, Laura (Bartmess) Goeglein, as new SVP, Strategic Development and Growth
Joining our ONE team, Laura Goeglein strengthens our business development efforts as we continue to grow and expand SFC Group’s reach.
SFC Group Expands Capabilities with Acquisition of CareContent
This purchase marks a significant milestone in SFC Group’s growth strategy.