Blog - SFC Group

Don’t worry, this won’t take long.

That’s what he said.

Fast reads and savvy advice. Because no one has time for a 10-minute think piece.

serious about
storytelling

Serious insights @Work, Life, and Work Life

Black and white cartoon illustration of a wide eyed person with messy hair staring at a laptop with a pink exclamation mark sticker, surrounded by desk items including a pen cup, mouse, and small speaker

Drowning in Data? This One’s for You.

August 11, 2026

Illustrated punk-style woman with spiked pink-streaked hair, wearing a black 'SFC' apron over a pink skirt, standing between wooden barrels with tools, against a green circle background.

America Is Celebrating 250 Years of Independence. Healthcare Brands Should Try It Sometime.

July 16, 2026

Dynamic black and white cartoon illustration of a speeding steam train with smoke billowing from its chimney, racing across a bridge with strong motion lines and energy splashes, set against a large bright green circle and scattered pink and green dots on white background.

Stop Explaining Your Brand: Start Working With People Who Already Get It

June 15, 2026

The Most Common Reason Healthcare Rebrands Fail: They’re Cosmetic

The Most Common Reason Healthcare Rebrands Fail: They’re Cosmetic

May 12, 2026

Cartoon illustration of a smiling young woman with short black bob haircut and bangs, closed eyes, large circular earrings, and black top, floating happily amid scattered pink pills, spiky virus germs, and abstract green shapes on a white background.

Take It Seriously (But Not Too Seriously): Humor in Healthcare Marketing

April 17, 2026

Cartoon illustration of five diverse stylized teenagers standing in a line on a lined notebook background, each holding a tablet or e-reader, wearing casual streetwear with hoodies, backpacks, and sneakers, set against a bright green circle and hot pink base, evoking modern youth culture and digital engagement

Beyond the Ask: Solving the Problem Behind the Problem

March 20, 2026

Stylized pop-art illustration of a punk-style character with messy black hair, a pink cap, and a black 'SFC' t-shirt on a bright green background. To the left, bold black text reads 'we totally rock' under a large white exclamation point.

Another agency hyping itself?

January 30, 2026

jargon-preview

The One Resolution Healthcare Marketing Actually Needs: Courage

January 21, 2026

Neon-lit ballerina mid-leap in a flowing pink-to-green dress, arms gracefully arched, against a dark digital grid background. Large pink text overlay reads "The show never stops".

A Nut Worth Cracking: How 2025 Helped Us Steal the Show

December 15, 2025

Marionette-style humanoid robot with exposed wiring and metallic face, suspended by strings, reaching forward. Bold white text overlay: "Smart. Fast. SOULLESS."

AI in Healthcare Marketing: What’s the Real Story?

November 18, 2025

The letters "SFC" are rendered in a thick, distressed 3D font, colored white and red, with a dripping, almost bloody effect, and a blue/cyan anaglyph shadow. They are set against a dark, blurry background that resembles a cavern or tunnel, creating a spooky and unsettling image.

Frights, Insights, and Marketing Delights: Healthcare Marketing That’s Scary Good

October 13, 2025

A stylized image shows three large, transparent pills labeled with the letters "SOS" on their top halves. The pills are floating on a pink background, with various other smaller pills scattered around them. The first large pill, which has a white top, contains smaller pills and an emoji with a surprised expression. The words "OMG" are written on its side. The second large pill, with a yellow top, contains smaller pills and an angry-faced emoji. It's labeled "FLUFF." The third large pill, also with a yellow top, contains smaller pills and a startled emoji. It's labeled "BUZZWORD."

Plain English: Your Brand Voice Needs It

September 8, 2025

Stylized pop-art illustration of a punk-style character with messy black hair, a pink cap, and a black 'SFC' t-shirt on a bright green background. To the left, bold black text reads 'we totally rock' under a large white exclamation point.

Another agency hyping itself?

January 30, 2026

jargon-preview

The One Resolution Healthcare Marketing Actually Needs: Courage

January 21, 2026

Neon-lit ballerina mid-leap in a flowing pink-to-green dress, arms gracefully arched, against a dark digital grid background. Large pink text overlay reads "The show never stops".

A Nut Worth Cracking: How 2025 Helped Us Steal the Show

December 15, 2025

Marionette-style humanoid robot with exposed wiring and metallic face, suspended by strings, reaching forward. Bold white text overlay: "Smart. Fast. SOULLESS."

AI in Healthcare Marketing: What’s the Real Story?

November 18, 2025

The letters "SFC" are rendered in a thick, distressed 3D font, colored white and red, with a dripping, almost bloody effect, and a blue/cyan anaglyph shadow. They are set against a dark, blurry background that resembles a cavern or tunnel, creating a spooky and unsettling image.

Frights, Insights, and Marketing Delights: Healthcare Marketing That’s Scary Good

October 13, 2025

A stylized image shows three large, transparent pills labeled with the letters "SOS" on their top halves. The pills are floating on a pink background, with various other smaller pills scattered around them. The first large pill, which has a white top, contains smaller pills and an emoji with a surprised expression. The words "OMG" are written on its side. The second large pill, with a yellow top, contains smaller pills and an angry-faced emoji. It's labeled "FLUFF." The third large pill, also with a yellow top, contains smaller pills and a startled emoji. It's labeled "BUZZWORD."

Plain English: Your Brand Voice Needs It

September 8, 2025

Susan says… seriously?

Illustration of a pink backpack labeled "SFC" overflowing with books, folders, and papers on a green rectangle background.

The Work Before the Win

August 31, 2026

Silhouette of a woman walking through open pink stage curtains under spotlights, on a dark background.

Culture Isn’t Declared. It’s Demonstrated.

July 16, 2026

Chaotic cartoon illustration of a cluttered room overflowing with old electronics including CRT televisions, microwaves, computers, and appliances stacked high, with several cartoon characters in green shirts navigating or working among the piles against a bright green background.

The Healthcare Industry Doesn’t Need More Content. It Needs More Discernment.

June 15, 2026

Cartoon green turtle with black shell, pink headband, and pink armbands sprinting determinedly across grass with motion lines, showing focused effort and speed.

The Myth of “Safe” Marketing: Why Slow Is Failing Us

May 28, 2026

Remote Work: Built on Trust, Powered by Accountability

Remote Work: Built on Trust, Powered by Accountability

April 28, 2026

Cartoon illustration of an exaggerated, dramatic young girl in a pink shirt with long black hair, eyes squeezed shut and mouth wide open in intense effort or pain, cheeks flushed, slurping loudly from a straw in a boba tea cup with dark tapioca pearls splashing out, surrounded by motion lines and droplets on a black background

Is the Juice Worth the Squeeze? Rethinking the RFP in Healthcare Marketing

March 25, 2026

A cartoon illustration of a frustrated office worker with glasses and a green shirt, shouting and pulling at their hair while sitting at a desk between two massive stacks of paperwork, with several black arrows pointing down toward their head.

The Lost Art of Client Service (And Why Clients End Up Paying for It)

February 18, 2026

hero-preview

When More Isn’t Better: Why Bloated Agency Teams Kill Creativity and Productivity

January 27, 2026

Green furry character resembling the Grinch, viewed from behind wearing a pink Christmas sweater, standing in front of large wooden letters "MLR" wrapped in colorful Christmas lights, on a dark blue background.

When Creative Gets Smarter: The Case for Partnering With MLR

December 17, 2025

Colorful pink-dominant tour bus with vibrant multicolored bubble pattern wrap, "SFC Group" in large white letters on side, parked in city with tall buildings and pinkish sunset sky.

Out of Home for Pharma: Why Sometimes Going Big Is Right on Strategy — and Exactly What Your Brand Needs

November 18, 2025

A brightly colored, watercolor-style illustration shows five diverse people smiling and leaning in toward a laptop screen, as if on a video call or viewing something together. The scene is framed by the laptop display, with vibrant yellow and orange abstract paint strokes around the edges.

A Culture of Humanity: Why Strengths, Weaknesses, and Authenticity Make the Virtual Workplace Stronger

October 22, 2025

7 Years of Bold Ideas, Fierce Truths, and Marketing Our Way

September 23, 2025

Cartoon green turtle with black shell, pink headband, and pink armbands sprinting determinedly across grass with motion lines, showing focused effort and speed.

The Myth of “Safe” Marketing: Why Slow Is Failing Us

May 28, 2026

Remote Work: Built on Trust, Powered by Accountability

Remote Work: Built on Trust, Powered by Accountability

April 28, 2026

Cartoon illustration of an exaggerated, dramatic young girl in a pink shirt with long black hair, eyes squeezed shut and mouth wide open in intense effort or pain, cheeks flushed, slurping loudly from a straw in a boba tea cup with dark tapioca pearls splashing out, surrounded by motion lines and droplets on a black background

Is the Juice Worth the Squeeze? Rethinking the RFP in Healthcare Marketing

March 25, 2026

Check out
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Meet the team (…so you know who to blame)

People are taking us seriously

Read the latest (…from the script we wrote)

Make your move

View our openings (…are you sure about this!?)

What do you call a doctor who fixes websites?

A URLologist.